Designing a web site incorporating optimisation


GUIDELINESKeywords | Page Design | ContentLink Building


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Less is more: Don't use more than two font types on one and the same page. Different fonts in different colours and sizes make a site look unorganised and hectic.


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Website optimisation


Web page optimisation and design


There are many things that need consideration when planning the optimisation and design of a website or page. Most importantly, do not plan and build a site or page specifically just for the search engine spiders. It is rumoured GoogleBot has been trained to understand English sentence structure, so writing just to include keywords and making gobbledygook sentences could do more harm than good.


Use a clean friendly page url, like the one on this page, /page_design.html. It basically tells people and robots what the page is about, is clean and friendly.


A web page or site does not have to be w3 compliant. They are a self appointed governing body, and are not the Internet design police who will arrest you if your website does not comply. Your site WILL NOT be penalised in Google results if your site isn't compliant. Anyone who tells you different is either trying to sell your an optimisation package or is a coder who doesn't understand seo. Designers do not make the best optimisers. Marketeers are usually the best search engine optimisation consultants. Matt Cutts (The Google Guy) stated on his seo blog that w3 compliance IS NOT taken into consideration as many older documents that contain really good information are that old they do not comply, however the information contained is much more important to users than newer websites and documents that are w3 compliant. No weight is given to the fact that your website is or isn't w3 compliant. Bear in mind that your average customer will probably not know what w3 schools, or its website compliancy standards are anyway. At the end of the day, Google is trying to find the best information it can for its search results, not the most prettiest or best designed site.


Use a different page title on every page getting your most important keywords in there. We tend to use spacers to separate the words. When we first built this site, this was a rare occurrence, however, when our competitors, and competitors of our clients saw how it makes listings stand out in search results, they started to copy. The use of spacers is not a vital part of search engine optimisation, it is mainly for aesthetics, but getting a good list of important keywords is. Google reads up to 69 characters in a page title. Keeping your page title at this level using keywords that are relevant to the actual web page we help GoogleBot crawl your site faster. He or she is currently trying to index billions of pages, so the more help you can give it to index the page faster, the better it should be. Also using long page titles could be construed as keyword spamming, and could ultimately drop your search listings and work against your search engine optimisation.


Google does not give any importance to Metatags, however, there are still search engines that do. We always use Metatags to help gain the little bits of traffic we get from the metacrawler search engines.


Metadescriptions are a vital part of a website or page design. If Google lists your site after finding the keywords that are searched in your page title, your metadescription will be displayed below your link. It is vital to get this description informative and to also contain your keywords. Google reads about 155 characters, using more can be harmful to your ranking as again it could be construed as keyword spamming.


Try to use only one main font type throughout the site for the aesthetics of the site. This has no bearing on search engine optimisation. Authority sites like the BBC always have their internal page links at the top of the page, where the fold is, or down the right hand side. This works well for Internet surfers, making finding pages on your site quick and easy. Embed links actually inside your page content to relative pages on throughout your site. Some optimisation companies will bold and highlight keywords. This has no bearing on seo. However using the keywords to link to other page in the site will help getting a double listing in Google search results. Always link back to your home page using the websites main keyword, in our case, search engine optimisation and try to keep it embedded in content, not at the beginning or the end of a sentence. Stick to this guidelines and you are on the way to having a search friendly website. The next thing you should work on is link building to increase your link popularity.



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